Case Details: |
Price: |
Case Code |
: |
BSTA073 |
For delivery in electronic format: Rs.
300; For delivery through courier (within India): Rs.
300 + Rs. 25 for Shipping & Handling Charges
Themes- |
Case Length |
: |
12 Pages |
Period |
: |
2003 |
Organization |
: |
Coca-Cola |
Pub Date |
: |
2003 |
Teaching Note |
: |
Not Available |
Countries
|
: |
India |
Industry |
: |
Beverages |
Abstract:
In 1993, Coca-Cola entered India, a promising emerging market. But in its hurry to overtake the first mover, Pepsi, Coca-Cola made a series of mistakes. In 2000, Coca-Cola had to write down investments to the tune of $400 million.
Since then Coca-Cola has made a remarkable comeback, posting profits in 2003. The case explains Coca-Cola's turnaround in India and brings out the unique challenges which multinational corporations face in developing countries
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Contents:
Keywords:
Coca-Cola in India, Cola wars, Pepsi cola, Coke, Douglas Daft, Hindustan Coca-Cola Bottling (HCCB), Beverages, Soft drinks, Advertising, Bottling, Multinational corporations in India, Pesticide contamination, Colas, Regionalisation
Coca-Cola India in 2003
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