AMD Opteron

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA086 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 13 Pages
Period : 2002
Organization : AMD's (Advanced Micro Devices)
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : SemiConductors


Opteron, AMD's (Advanced Micro Devices) first 64-bit microprocessor released in mid-2003 had received strong performance reviews. Many companies such as Dell and IBM, which had been staunch supporters of Intel, had announced plans to use Opteron.

As Intel prepared itself for the launch of Itanium 2, Opteron looked well placed to face the challenge. Analysts wondered who would emerge winner in this battle of David versus Goliath in the 64-bit computing space.


  Page No.
Introduction 1
Background Note 2
Evolution of Product Line 3
Opteron 5
The Road Ahead 9
Exhibits -


AMD (Advanced Micro Devices Inc), Intel, Opteron, Itanium 1, Itanium 2, Microprocessors, 64-bit computing, Semiconductors, Transmeta, MMX technology, Pentium, Athlon

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