Case Details: |
Price: |
| Case Code |
: |
BSTA090 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs.
300 + Rs. 25 for Shipping & Handling Charges
Themes- |
| Case Length |
: |
12 Pages |
| Period |
: |
2003 |
| Organization |
: |
- |
| Pub Date |
: |
2004 |
| Teaching Note |
: |
Not Available |
| Countries
|
: |
Hong Kong |
| Industry |
: |
- |
Abstract:
|
Li & Fung is one of Hong Kong's most successful trading companies. The company
deals in various types of consumer goods like textiles, toys, sporting equipment
and household items. Founded about 90 years back, Li & Fung employs 2,500 people
worldwide. It has offices in 40 countries. The Harvard educated Fung brothers,
Victor and William are the architects of the company's success. The brothers
believe that even in the age of the Internet, trading intermediaries have an
important role to play. They feel that the role of a trader goes beyond matching
the needs of the buyers and sellers to add value in innovative ways. As 2003
draws to a close, Li & Fung also knows that it will have to keep innovating to
stay ahead of other players. This case can be used to discuss global supply
chain management in an MBA class.
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|
Contents:
Keywords:
Li & Fung, Lifung, Fung brothers, Hong Kong, Trading intermediaries, Value chain, Trading company, Victor Fung, Outsourcing, Inchcape marketing services, Jackets, John Waynes, Toys
Li & Fung in 2003: Managing Globalisation
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