Yahoo Under Terry Semel: Towards a New Revenue Model

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Case Details:


Case Code : BSTA092 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 14 Pages
Period : 2003
Organization : Yahoo Inc.
Pub Date : 2004
Teaching Note : Not Available
Countries : Global
Industry : Computer, Internet, Information Technology


Yahoo! Inc (Yahoo) is the largest Internet portal in the world, with 25 international sites in 13 languages and 238 million users. The portal carries news, financial information and streaming media entertainment. It also offers personalised web pages, email, chat rooms, message boards and Internet access. After losing its way in the early 2000s, Yahoo seems to be on its way back to profitability in early 2003. The company has made crucial acquisitions and partnerships to strengthen its competitive position. Yahoo's revenue model now looks more solid. But Yahoo realises that with rivals like MSN and Google around, it cannot rest easy. The case discusses the revival of Yahoo under the leadership of Terry Semel.


  Page No.
Introduction 1
Background Note 1
The Slowdown 2
Semel's Initiatives 3
Future Outlook 11
Exhibits -


Yahoo!, Terry Semel, New revenue model, Internet portal, Search engine, Dan Rosenweig, Koogle, Overture, Inktomi, Organisation structure, Slowdown at Yahoo, David Filo and Jerry Yang, Website, Search

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