Adidas-Salomon: Incorporating Risk into Corporate Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA095 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 08 Pages
Period : 2004
Organization : Adidas-Salomon (adidas)
Pub Date : 2004
Teaching Note : Not Available
Countries : Global, USA
Industry : Apparel


Adidas-Salomon (adidas) is famous for its sports shoes. The company also offers apparel and other accessories. Adidas has sponsorship deals with popular US football and basketball stars, as well as the New York Yankees.

The company faces many risks-marketing risks, operations risks, social and environmental risks, legal risks, information technology risks and financial risks.

The case outlines these risks and the mechanisms adidas employs to deal with them. MBA students, as part of the business strategy course, will find the case useful in understanding good risk management practices.


  Page No.
Introduction 1
Background Note 1
Risk Management 2
Marketing Risks 4
Operations Risks 4
Social and Environmental Risks 5
Legal Risks 5
Information Technology Risks 5
Financial Risks 5
Exhibits -


Adidas-Salomon, Corporate strategy, Risk, Athletic shoes, Adi and Rudi Dassler, Risk management, Marketing risks, Operation risks, Social and environmental risks, Legal risks, Information technology risks, Financial risks, Currency risks, Interest rate risk, Credit risk

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