News Corp in 2004: The DirecTV Acquisition and Beyond |
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Abstract:
Industry analysts predict that News Corp will be able to drive down the prices of entertainment and sports programming. With millions of viewers hooked up to DirecTV, few programmers will risk not being in News Corp's system. At the same time, Murdoch will have the leverage to force his cable and satellite rivals to carry his programmes at premium prices. Murdoch's aggressive marketing tactics may facilitate this process. The case can be used to explain contemporary trends in the global media industry and the increasing importance of distribution in the entertainment business. Contents:
Keywords:News Corp, Rupert Murdoch, DirecTV, Comcast, General Motors, Satellite television, Cable television, Star television, Sky, 20th Century Fox, CNBC, Media, Broadcasting services, BSkyB, Warner News Corp in 2004: The DirecTV Acquisition and Beyond - Next Page>> |
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