Samsung Electronics in 2004

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA109 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 20 Pages
Period : 1969 - 2004
Organization : Samsung Electronics
Pub Date : 2004
Teaching Note : Not Available
Countries : South Korea
Industry : Electronics


Samsung's flagship company, Samsung Electronics is the world's leading manufacturer of dynamic random-access memory and other memory chips, and a global player in electronic gear including liquid crystal display (LCD) panels, DVD players, and cellular phones. One of the top consumer-brands in the world, Samsung has become the world's largest manufacturer of digital mobile phones, using code division multiple access technology.

But Samsung's growth has been slowing down in the wake of the falling prices of flat screens TV's and computers. Analysts predict that profits will decline in the future, as prices of LCD's and flash memory chips are likely to remain weak. Growing competition in mobile phones is also hurting Samsung's profit margins.

An outdated family-controlled corporate structure is another concern for Samsung. It remains to be seen if Samsung will achieve its ambition of becoming a top electronics firm in the world, like Sony.


  Page No.
Introduction 1
Background Note 2
Samsung Electronics 4
Going Global 7
The Road Ahead 9
Exhibits -


Samsung Electronics, South Korea, Random-access memory chips, Global player, Liquid crystal display (LCD) panels, DVD players, Cellular phones, Lee Byung-Chull (Lee), Diversifications, Industrial Design Excellence Award (IDEA), Nokia, Motorola, Sony

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