Wal-Mart in 2005: Managing Globalization


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTA137 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 18 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : US
Industry : -

Abstract:

For Wal-Mart's founder, Sam Walton, going global had not been a top priority. It was only after Walton's death, that Wal-Mart's globalization accelerated. Walton's successors realized that waiting too long to get into foreign countries would allow competitors to gain a foothold in overseas markets. Moving fast would give Wal-Mart the necessary time to learn the complexities of international business and to correct its mistakes before others joined the fray. Since then Wal-Mart has entered several overseas markets. While Wal-Mart has succeeded in some markets, it has encountered major challenges in others.

Contents:

  Page No.
Introduction 1
Global Expansion 2
Mexico 3
Argentina 4
Brazil 5
Canada 5
Indonesia 6
China 6
South Korea 8
Japan 9
Germany 9
The United Kingdom 11
The Road Ahead 11
Exhibits 13

Keywords:

Wal-Mart, Sam Walton, Globalization, International business, World's Biggest Retailer, Global Expansion, Super centers and SAMS Clubs

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