Kinetic Honda - The Break-Up

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR003 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Joint ventures strategic alliances
Case Length : 12 Pages
Period : 1998-2001
Pub. Date : 2002
Teaching Note : Available
Organization : Kinetic Motor Limited, Honda Motors Ltd.
Industry : Automobile & Automotive
Countries : India


The case study examines in detail the causes for the break up of the Kinetic Honda joint venture. The case also throws light on the post break-up strategies of the two companies. The case is so developed as to give students an insight into the causes that led to Kinetic and Honda parting ways. It gives them an idea of the complexities involved in managing a joint venture and of the strategic implications of a 'not-so-good' relationship between partners. At the end of the case-discussion, the students should have grasped the following issues: The nature of problems faced by the KHML joint venture. The factors that resulted in the break-up of Kinetic and Honda Motors. The strategic initiatives taken by the Kinetic group to stage a comeback.

The post break-up strategies of the two companies. The case is intended for MBA/PGDBM level students as a part of their Business Strategy curriculum.


Reasons for the break-up of Kinetic Honda joint venture, post break up strategies of both companies


  Page No.
Break-Up Blues 1
Starting Problem! 1
Souring Ties 3
Survivor 4
Return of the Prodigal 5
Exhibits 7


Kinetic Honda, joint venture, managing, The nature of problems, break-up, Kinetic group, Business Strategy, KHML

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