Crossroads: Retailing Lessons

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Crossroads: Retailing Lessons case study (Case Code: BSTR005) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business  Management, Operations, Strategies, Case Studies

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR005 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Case Length : 6 Pages
Period : 1999 - 2000
Pub. Date : 2001
Teaching Note : Available
Organization : Crossroads, Piramal Enterprises
Industry : Consumer Goods & Services
Countries : India


The case focuses on the various problems faced by India's first shopping mall, Crossroads. The case describes the initial success enjoyed by the mall and the problems it faced later. It gives an overview of the developments that took place after the mall management decided to restrict entry on weekend. The case also mentions how Crossroads tried to deal with the situation. It also refers to Crossroad's plans to start a mall for the mass to middle segment. The case is intended for MBA/PGDBM level students as part of the Business Strategy curriculum. This case should familiarize with the Indian retailing scenario and the various problems faced by the malls. Students should also be able to form an opinion regarding the future of shoppertainment in India.


Problems faced by Crossroads, concept of Shoppertainment, restructuring plan adopted by Crossroads


  Page No.
Introduction 1
The 'Shoppertainment' 2
At The Crossroads 3


India, mall, Crossroads, mall management, middle segment, Business Strategy, curriculum, Indian retailing scenario, shoppertainment

Crossroads: Retailing Lessons - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.