Rethinking Domino's Expansion Plans

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR014 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


MNCs in India
Case Length : 9 Pages
Period : 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Dominos Pizza India
Industry : Food, Beverages & Tobacco
Countries : India


The case discusses what went wrong with Dominos Pizza India's overambitious expansion plan.

CEO Pavan Bhatia's personal agenda was to make Dominos the biggest fast food chain in India. Bhatia was allowed by Co-chairman Hari Bhartia to pursue the expansion despite warnings from within the company.

However, plans went awry and Bhartia took charge after the exit of Pavan Bhatia.


Market Expansion


  Page No.
Introduction 1
Sky is the Limit 2
What Went Wrong? 3
No Correlation Between Expansion and Sales 4
To Grow or Not to Grow 4
Exhibits 6


Dominos Pizza, India, CEO, Pavan Bhatia, personal agenda, fast food chain, India, Co-chairman, Hari Bhartia, expansion ,warnings

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