Hindustan Times vs The Times of India

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Hindustan Times vs The Times of India case study (Case Code: BSTR016) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business  Management, Operations, Strategies, Case Studies

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR016 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Restructuring
Case Length : 9 Pages
Period : 1999 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Hindustan Times, Times of India
Industry : Media, Entertainment & Information
Countries : India


The case discusses the fierce competition in Delhi and northern India between two major publishing houses - Hindustan Times and Times of India. The case focuses on the aggressive pricing strategies adopted by the companies to counter each other. However, to gain a bigger share, Hindustan Times' vice chairperson Shobhana Bhartia chalked out a restructuring plan with an investment of Rs.4 billion. The case discusses in detail, the restructuring plan. The case is intended for MBA/PGDBM level students as a part of the Business Strategy curriculum. From the case, students are expected to understand and analyze the strategies of the two newspaper companies. Students also ought to analyze whether Hindustan Times should counter Times of India in Mumbai, Chennai and other cities or stick to northern India.


Competition between Hindustan Times and Times of India, pricing strategies of the two companies, Restructuring plan of Shobhana Bhartia for Hindustan Times


  Page No.
Introduction 1
A Brief On The Industry 1
Price Wars 2
Challenging the Market Leader 5
Exhibits 7


Delhi, northern India, publishing houses, Hindustan Times, Times of India, aggressive pricing, vice chairperson, Shobhana Bhartia, Rs.4 billion, Business Strategy, Mumbai, Chennai, northern India

Hindustan Times vs The Times of India - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.