Yahoo! in Trouble


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR025 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 9 Pages
Period : 1994 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Yahoo
Industry : IT
Countries : Japan

Abstract:

The case study 'Yahoo! in Trouble' discusses the problems faced by one of the most successful Internet companies in the world.

The case discusses the mistakes Yahoo made and how they eventually led to a reshuffling of the top management.

Issues:

Revenue model of a portal

Contents:

  Page No.
The Problems 1
Background Note 2
What Went Wrong? 4
The Future 5
Exhibits 7

Keywords:

'Yahoo! in Trouble', problems, Internet companies, Yahoo, reshuffling, top management, Case study, Business strategy

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