The TVS-Suzuki Break-Up

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR028 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Mergers Acquisition and Takeovers
Case Length : 11 Pages
Period : 1992-2002
Pub. Date : 2002
Teaching Note : Available
Organization : TVS Suzuki
Industry : Automobile & Automotive
Countries : India


The case examines in detail the causes behind the break up of the joint venture between TVS Suzuki Limited and Suzuki Motor Corporation during the period 1992 to 2000.

Providing the rationale behind the split from a strategic perspective, it throws light on the post break-up prospects of the Suzuki Limited in the Indian two-wheeler industry.


Joint Venture between T V S- Suzuki, Problems in the J V, Launch of Victor, Evolution of Indian Two-Wheeler Market


  Page No.
The Breakup 1
Background Note 1
The Differences 4
The Road Ahead 7
Exhibits 8


Causes, break up, joint venture, TVS Suzuki Limited, Suzuki Motor Corporation, 1992, 2000, split, strategic perspective, post, break-up prospects, Indian two-wheeler industry

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