The NIIT Story

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR033 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Business Environment
Case Length : 11 Pages
Period : 1989 - 2002
Pub. Date : 2002
Teaching Note : Available
Organization : NIIT
Industry : ITES
Countries : India


The case explores the reasons behind the success of the Indian IT education major, NIIT.

The company's efforts in building the Indian IT education market and its own brand equity are discussed in detail.

The case also takes a look at the strategy adopted by the company for improving its performance during the slowdown in the IT industry.


The reasons behind NIIT's success and the strategies adopted by the company in building its brand image


  Page No.
Desperate Measures? 1
Background Note 2
Spreading IT Education - The NIIT Way 3
Battling The Slowdown 7
Exhibits 9


Indian IT, education major, NIIT, market, brand equity, strategy, case, case study, Business strategy

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