Cartoon Network: The Indian Experience

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Cartoon Network: The Indian Experience case study (Case Code: BSTR035) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business  Management, Operations, Strategies, Case Studies

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR035 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Brand Management
Case Length : 10 Pages
Period : 1999 - 2002
Pub. Date : 2002
Teaching Note : Available
Organization : Cartoon Network
Industry : Media and Entertainment
Countries : India


The case examines the growth and evolution of Cartoon Network, the leader in the children's TV entertainment segment in India.

The localization and brand building initiatives taken by the channel are explored in detail. The case also discusses the measures taken by Cartoon Network to counter the threat posed by rival channels, Kermit and Nickelodeon.

The case also discusses the various charges leveled against the channel by critics and explores its future prospects.


Understand the concept of cartoons, their universal appeal, and their ability to earn revenues for a TV channel/network


  Page No.
Cartoon Crazy Kids (and Parents) 1
Background Note 2
Cartoon Network in India 3
All's Not Well in Toonland 5
Exhibits 8


Growth, Cartoon Network, children's TV, entertainment, India, brand building, Kermit, Nickelodeon, critics, future prospects

Cartoon Network: The Indian Experience - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.