McDonald's: No Longer the Great American Meal![]() ![]() ![]() ![]() |
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Abstract:
Issues:» Understand the influence of both internal and external environment on the continued performance and financial success of a firm Contents:
Keywords:1990, 2000, McDonald, leader, fast food industry, January 2003, quarterly loss, 1965, poor performance, growth, challenges, external environment, CEO, Greenberg, Cantalupo |
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