FoodWorld: Pioneering Organized Food Retailing in India


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR051 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Retailing
Case Length : 14 Pages
Period : 1990 - 2003
Organization : RPG Group
Pub Date : 2003
Teaching Note : Not Available
Countries : India
Industry : Food Retailing

Abstract:

The case discusses the emergence and expansion of the food supermarket chain, FoodWorld (FW) in India during the 1990s and early 2000s, and traces its growth over the years. The strategies devised to establish FW have been examined in detail. The case discusses in depth the issues of store location, store design and promotional initiatives that were given special attention while establishing FW outlets. The case also talks about the rationale behind FW's 'private brand' initiative and briefly discusses how the company made use of information technology for achieving operational excellence. Finally, the case takes a look at the developments in the Indian food retailing industry and talks about FW's future prospects.

Issues:

» Understand the impact and importance of store location, store design, merchandising, and promotional exercises in the success of a retailing initiative

» Examine how information technology tools can be utilized for improving the operational efficiency, especially in a hub and spoke setup for a retail outlet chain

Contents:

  Page No.
Introduction 1
Background Note 2
The Foodworld Story 3
Establishing The Outlets 4
The Private Brand Initiative 7
Using Technology For Success 8
The Road Ahead 9
Exhibits 12

Keywords:

Emergence, expansion, supermarket chain, FoodWorld, India, 1990, 2000, issues, store location, store design, private brand, information technology, operational excellence, Indian food retailing

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