Starbucks' International Operations


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR058 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

International Business
Case Length : 12 Pages
Period : 1982 - 2003
Organization : Starbucks' International
Pub Date : 2003
Teaching Note : Available
Countries : USA
Industry : Food and Beverage

Abstract:

The case gives an overview of Starbucks' international operations. It explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets.

The case also discusses the various risks faced by Starbucks in international markets and the effect of these risks on its revenues in international markets.

The case ends with the future prospects of Starbucks in international markets.

Issues:

Understand the strategy consideration behind entering international markets

Examine the different modes of entry in international markets across the continents

Understand the problems faced by companies while entering international markets

Contents:

  Page No.
All's Not Well With Starbucks 1
Background Note 2
International Expansion Strategies 3
Problems in International Markets 4
Outlook 7
Exhibits 8

Keywords:

Starbucks Corp., Howard Schultz, Starbucks Coffee , International, International expansion, Joint venture, Licensing, Wholly owned subsidiary, Starbucks Discoveries, Starbucks France, Starbucks Germany, Starbucks Japan

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