Reviving Yahoo! - Strategies that Turned Around the Leading Internet Portal


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR064 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Turnaround Strategy
Case Length : 13 Pages
Period : 2001 - 2003
Organization : Yahoo
Pub Date : 2003
Teaching Note : Not Available
Countries : Japan
Industry : IT

Abstract:

The case examines the way in which Terry S. Semel turned around Yahoo! (Yahoo), one of the leading Internet companies in the world, which was in deep trouble in the fiscal 2001.

It discusses the problems faced by Yahoo before Semel joined the company.

The case then details several measures taken by Semel to turn Yahoo around including remaking the culture, introducing more subscription based services, entering into partnership deals, acquiring companies and more.

Issues:

Understand the problems in the business model of Internet companies that led to their downfall with particular reference to Yahoo

Examine the strategies that other Internet companies can deploy to revive themselves on similar lines of Yahoo

Contents:

  Page No.
Introduction 1
Background Note 2
The Problems 3
Semel's Turnaround Plan 4
Introducing More Subscription Based Services 5
Acquisitions and Partnerships 6
The Future 7
Exhibits 9

Keywords:

Examines, Terry S. Semel, Yahoo, Internet, fiscal 2001, measures, remaking the culture, introducing more subscription based services, entering into partnership deals, acquiring companies

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