Gateway: Implementing Innovative Strategies in the IT Industry


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR067 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Differentiation Innovation
Case Length : 16 Pages
Period : 2003
Organization : Gateway Inc.
Pub Date : 2003
Teaching Note : Not Available
Countries : USA
Industry : PC

Abstract:

The case examines various strategies adopted by the US based Gateway Inc, a leading computer retailer, in its efforts to capture a sizeable market share in the consumer and small business segment in the US.

It discusses in detail the 'clicks-and-mortar' and 'beyond-the-box' strategies, their implementation by Gateway and their implications. The case also identifies the drawbacks of these strategies that resulted in their short-term success.

Finally, the case describes the 'new' strategy announced by Gateway in late 2002 and examines its implications for the company in 2003 and beyond.

Issues:

Identify and study the unique strategies adopted by a company to focus on a niche segment in order to succeed in the IT industry

Contents:

  Page No.
Introduction 1
Background Note 2
Innovative Strategies 3
The Benefits Reaped 4
The Problems and Measures Taken 5
The 'New' Strategy 7
Exhibits 9

Keywords:

US based Gateway Inc, retailer, sizeable market, small business segment, US, clicks-and-mortar, beyond-the-box, strategies, Gateway, drawbacks, strategies, short-term success, 2002, implications, 2003

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