Nissan's Turnaround Story


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR073 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Turnaround Strategy
Case Length : 18 Pages
Period : 2003
Organization : Nissan Motors Ltd.
Pub Date : 2003
Teaching Note : Available
Countries : Japan
Industry : Automobile

Abstract:

The case discusses the turnaround of Japanese automobile major Nissan Motors Ltd. The case first explores the reasons for the decline of Nissan. Then it provides information about the Nissan - Renault alliance and salient features of the alliance and the synergies expected through the alliance.

The case focuses on the Nissan Revival Plan (NRP) and its implementation. It also explores the various problems faced by Nissan and how those problems were addressed by the NRP.

The case concludes with the results of the NRP and future prospects of Nissan.

Issues:

Understand how a highly reputed and successful MNC can face threats of survival in a relatively short period of time in its history due to internal weaknesses

Contents:

  Page No.
Nissan Turns Around! 1
Background Note 2
Decline of Nissan 4
Attempts to Resuscitate Nissan 6
Nissan - Renault Alliance 6
Enter Carlos Ghosn 7
Implementing The NRP 10
Profitable at Last 14
Exhibits 16

Keywords:

Japanese automobile, Nissan Motors Ltd., decline, Nissan, Renault, alliance, salient features, synergies, Nissan Revival Plan, NRP

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