Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model
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(Case Code: BSTR079) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR079 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges
ThemesCorporate Restructuring |
| Case Length |
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18 Pages |
| Period |
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1996-2006 |
| Organization |
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AXA Organizational Restructuring |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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France |
| Industry |
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Abstract:
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The case discusses the organizational restructuring moves undertaken by one of the world's largest life/health insurance companies, Axa, in the late-1990s. It details the reasons behind the France-based insurer's decision to adopt a new customer-oriented business model in response to the changing industry dynamics and customer preferences. Thereafter, the case discusses the restructuring exercise that involved the creation of an entirely new framework to manage the business. The rationale behind joining together Axa group's reinsurance company (Axa Re) and two other companies (Axa Global Risks and Axa Cessions) to form the new outfit, Axa
Corporate Solutions, is dealt with in detail.
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The case moves on to examine the problems faced by the new company in the wake of the September 2001 terrorist attacks on the US and various other issues. Finally, the next phase of restructuring is elaborated upon, wherein Axa Corporate Solutions was dismantled and Axa Re brought back.
Contents:
Keywords:
AXA, Organizational Restructuring, France-based insurer, Axa
Corporate Solutions, Axa Re, Axa Global Risks, Axa Cessions, New Business Model, global insurance industry, Strategic Moves, Business Philosophy, Axa Courtage, Axa Conseil, Axa Assurance
Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model
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