Canon in India: Restructuring to Survive


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Case Details:

Price:

Case Code : BSTR080 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Restructuring
Case Length : 14 Pages
Period : 1997 - 2003
Organization : Canon Singapore
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Imaging

Abstract:

The case examines the emergence of Canon India, a part of the Japanese imaging major Canon Inc., as a leading digital imaging company in India. It begins with a discussion on the reasons for Canon India's lackluster performance after its inception in 1997. The case then examines the rationale for the company's decision to restructure its operations in 2001. It discusses in detail the company's restructuring initiatives that involved an overhaul of its product, brand-positioning, advertising, promotion, and sales and distribution strategies. The case lists the benefits reaped by Canon India from the restructuring exercise and examines its future prospects in light of the changing dynamics of the Indian IT Peripherals and digital imaging markets.

Issues:

The nature of the Indian IT Peripherals and imaging market in the early 21st century, the product/service offerings involved and the prevailing competitive situation

Appreciate why it is imperative for companies to revamp their strategies in accordance with changing market trends

Contents:

  Page No.
Canon India Marching Ahead 1
Background Note 2
The Restructuring 4
After the Restructuring 9
Exhibits 11

Keywords:

Canon India, Japanese imaging, Canon Inc., digital imaging company, India, Canon India, 1997, company's decision, restructure, operations, 2001, overhaul, product, brand-positioning, advertising, promotion, sales, distribution, strategies, future prospects, changing dynamics, Indian IT Peripherals, digital imaging markets

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