Omnicom: The World's Largest Advertising Conglomerate

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Case Details:


Case Code : BSTR089 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Mergers Acquisition and Takeovers
Case Length : 21 Pages
Period : 2000 - 2003
Organization : Omnicom Group.
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Advertising & Communication


The case details the strategies adopted by the world's largest advertising conglomerate, the Omnicom Group, to become a global marketing and communications major. It takes an in-depth look at Omnicom's growth vis--vis the advertising industry's evolution through the late-1980s. The company's strategic focus on growth through mergers and acquisitions is explored in detail.

Finally, the case discusses the success secrets of Omnicom and examines its future prospects in light of the changes taking place in the global advertising industry. It also provides information on the advertising agency business and profiles the leading players in the business in 2003.


Understand the dynamics of the global advertising industry and study its evolution over the decades

Understand the role played by an advertising agency in a company's advertising efforts


  Page No.
Sweet Conquest 1
Background Note 2
The Growth Phase 3
Omnicom in 2003 4
The 'Campaign' Behind Omnicom's Success 5
Future Prospects 6
Exhibits 8


Omnicom, Batten, Barton, Dutstine & Osborn (BBDO) Worldwide, Doyle Dane Bernbach (DDB) Worldwide, WPP, TBWA Worldwide, DDB Needham, TBWA / CHIAT / Day, Diversified agency services (DAS), Optimum media division, Onmicom Media Group, Advertising, publicity, Marketing and communication, Integrated marketing communication services, Mergers and acquisitions, Interpublic, Media Buying

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