Life Insurance Corporation of India: Future Prospects
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(Case Code: BSTR110) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR110 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges
Themes--- |
| Case Length |
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26 Pages |
| Period |
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1992 - 2002 |
| Organization |
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Life Insurance Corporation of India |
| Pub Date |
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2002 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Insurance |
Abstract:
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The case provides a detailed insight into the strategies adopted by Indian insurance major Life Insurance Corporation (LIC) of India in various areas. The case provides information about the company's history, its evolution, subsidiaries and the products offered, and examines its marketing, finance, and human resources strategies. Details about the IT initiatives taken up by the company in its technology drive are also covered. The case also provides an insight into the life insurance industry's structure in India and the changes that took place after the entry of private players into the market. The case examines how LIC is gearing up to combat the competition from private players and provides a detailed note on the Indian insurance market.
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Issues:
» Understand the operations of LIC and the various products offered by the company
» The changes sweeping the Indian insurance industry after the entry of private players
» Understand the steps taken by LIC in order to combat the competition
» A general understanding of the Indian insurance market and the various private players present in the industry
Contents:
Keywords:
Indian life insurance industry, Life Insurance Corporation, History of LIC, Insurance Regulatory and Development Authority (IRDA), Entry of new players, Competition in the Indian insurance industry, Products and pricing, Marketing strategies, Human resources strategies, Technology usage
Life Insurance Corporation of India: Future Prospects
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