Telstra Corporation: Reorganizing Strategic Business Units

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR123 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Corporate Restructuring
Case Length : 20 Pages
Period : 1995-2004
Organization : Telstra Corporation
Pub Date : 2004
Teaching Note : Not Available
Countries : Australia
Industry : Telecommunications


The case discusses the reorganization of strategic business units (SBUs) carried out by the Australian telecom giant, Telstra Corporation (Telstra) between 1997 and 2003. Telstra's SBUs were reorganized six times in eight years.

The case describes each of the six reorganizations in detail and examines their implications for Telstra. It discusses the impact of these structural changes on the financial performance of Telstra.

The case also elaborates on the major initiatives taken by Telstra to face the competitive market situation since 1997 when Australia's telecommunications industry was deregulated.


Corporate Restructuring, Deregulation of Telecom Industry


  Page No.
Introduction 1
Background Note 2
Telstra's Growth Strategy 3
The Reorganization 5
The Reasons 7
Exhibits 11


Telstra Corporation of Australia, Restructuring of SBUs, Telstra's Growth Strategy, Organizational Structure, Telecom Industry in Australia, Deregulation of Telecom Industry, Changes in External Business Environment

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