Modularization in the Chinese Motorcycles Industry

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR165 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 19 Pages
Period : 1995-2005
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : China
Industry : Motorcycles


By the late 1990s, China had emerged as the largest manufacturer and exporter of motorcycles in the world. The Chongqing province in China was the motorcycles manufacturing hub and was popular for the 'modularization' techniques adopted by the local manufacturers.

The Chinese motorcycles manufacturers studied the successful foreign models and made duplicates of them by making minor modifications. This case details how the 'modularization process' was carried out at Chongqing province. It also throws light on the consequences of copyright-infringement for the Chinese motorcycles manufacturers and highlights the difference between modularization and imitation.

The case concludes with a discussion on the regulatory measures taken by the Government to revive the image of motorcycle industry in China.


Understand the positioning of China in the global motorcycles industry.

Understand the evolution of Chinese motorcycle industry.

Critically analyze the modularization process carried on at Chongqing province in China.

Examine the impact of modularization on competing foreign models.

Study and analyze the efficacy of the measures taken by the Chinese Government to set things right in the domestic motorcycle industry.


  Page No.
World's Largest Motorcycle Manufacturer 1
Growth of the Industry 2
Modularization at Chongqing Province 4
The after Shocks 7
Exhibits 11


Modularization,Open Product Architecture, Intellectual Property Rights, Design Development, Yamaha-Tianjin Gangtian Case, Copyright Infringement, Motorcycle Manufacturers in China

World's Largest Motorcycle Manufacturer - Next Page>>


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