Hewlett-Packard (HP) i-Community at Kuppam in India: Social Investment through e-Inclusion

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR179 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility
Case Length : 11 Pages
Period : -
Organization : Hewlett Packard
Pub Date : 2005
Teaching Note : Not Available
Countries : -
Industry : Information Technology and Related Services


HP's i-community project at Kuppam in AP, was one of the company's e-inclusion initiatives. These initiatives were taken up in order to bridge the digital divide by providing access to information and communication technology (ICT) to an increasing number of people across the globe. The Kuppam i-community project aimed to make Kuppam a self-sustaining economy through the creation of appropriate technology innovations for the local community. HP tried to carry what it learnt in Kuppam to other parts of India and outside India. The case details the planning that HP undertook to execute the project. The case also indicates the role of partnerships in the success of the Kuppam i-community project. The case ends with an assessment of how HP was able to generate stakeholder value through its engagement at Kuppam.


Linking corporate social responsibility activities with new market development
Role played by NGOs and partners in increasing the effectiveness of CSR activities
Advantages of bringing in a systems perspective as compared to a reductionistic perspective in business operations
Creating CSR initiatives based on understanding the needs of the target population, rather than offering an initiative based on what a company can offer
How a company replicates its learning from one region to other regions


  Page No.
Introduction 1
The Kuppam I-Community 2
From Kuppam to Cuddalore 6
Value Creation for Hp 7
Exhibits 9


Hewlett Packard (HP), Kuppam HP i-community, Village Photographer Scheme, e-inclusion, Corporate Social Responsibility, Social Investment, Information and communication technology (ICT), Philanthropy, Sustainability, Cuddalore, Self Help Groups, Systems Thinking, Multi-User 441 Desktop Solution, Andhra Pradesh, India and Market development

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