Carrefour's Exit from Japan


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Case Details:

Price:

Case Code : BSTR185 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

International Business | Globalization Business
Case Length : 16 Pages
Period : 2000-2005
Organization : Carrefour
Pub Date : 2005
Teaching Note : Not Available
Countries : Japan
Industry : Retail

Abstract:

The case focuses on the experiences of retailing giant Carrefour in Japan.

It elaborates on the success of the world's second largest retailer in the Asian countries and the strategies that it adopted to enter the Japanese market in 2001.

The case discusses the problems that the company faced in Japan and its decision to finally exit the Japanese market.

Issues:

Nature and structure of the Japanese retailing industry including its size, scope, spread, and unique characteristics

Implications of entering international markets without going in for partnerships, JVs, or acquisitions

Regulations in international markets which have an impact on the entry of foreign retailers

Different modes of entry into international markets

Contents:

  Page No.
Introduction 1
Background Note 2
Carrefour in Asia 3
Carrefour's Entry Into Japan 4
The Japanese Misadventure 5
A Change in Outlook 7
Exhibits 9

Keywords:

Carrefour SA, Hypermarket, Wal-Mart, Ahold, Joint Venture, Wholly-owned subsidiary, Every Day Low Prices, Tesco Plc, Seiyu Ltd., General Merchandise Stores, Supermarkets, Hard Discount Stores, Convenience Stores, Japanese Retail Industry, Large Store Law, Entry Strategy, International Marketing

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