Ranbaxy's Globalization Strategies and its Foray Into the US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR188 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


International Business | Growth and Challenges
Case Length : 17 Pages
Period : 1995-2005
Organization : Ranbaxy
Pub Date : 2005
Teaching Note : Not Available
Countries : US, India
Industry : Pharma and Biotech


The case discusses the globalization efforts of Ranbaxy Laboratories (Ranbaxy), a leading pharma company in India. Ranbaxy started off distributing drugs in foreign countries and went on to play a major role in the global generics market. By 2004, the company had manufacturing plants in 10 locations, ground operations in 45 countries and its products were sold in 70 countries across the world. The case describes Ranbaxy's foray in the US markets where it made a slow entry and adopted the route of Para IV filings to challenge the supremacy of big pharma companies. By the first quarter of 2005, Ranbaxy's sales in the US decreased by US$ 25 million, which was attributed to severe price erosion in these markets due to increasing competition among the US generics. The case describes the challenges facing the company in the US and examines Ranbaxy's growth strategy for the US markets.


Entry and expansion strategies of Ranbaxy in foreign markets
Growth initiatives of Ranbaxy in the US
Challenges faced by Ranbaxy in the US


  Page No.
Challenging American Pharma Companies 1
Background Note 2
The Globalization Efforts 4
The Globalization Strategy 7
Ranbaxy in the US 9
The Road Ahead 10
Exhibits 13


Ranbaxy Labs, Globalization, Global Acquisitions, Patents Claim, Lipitor, Generic Drugs, Patent Protection, Research and Development, Active Pharmaceutical Ingredient, Ranbaxy-Pfizer Dispute

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