Lupin Limited - India's Leading Pharma Company

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR191 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Growth Strategy
Case Length : 14 Pages
Period : 1998-2005
Organization : Lupin Laboratories
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Pharma and Biotech


The case presents the strategies adopted by Lupin Limited to emerge as one of the leading pharmaceutical companies in India. For the fiscal 2004-05, Lupin reported revenues of Rs. 12.12 billion, placing it among the top six companies in the Indian pharma industry. The company aims at achieving the revenues of US$ 1 billion by 2009. To achieve this target, Lupin has made heavy investments in R&D, manufacturing processes and is focusing on exports. Notwithstanding Lupin's success till date and its plans for future growth, the company faces significant threat in the form of product patents, high debts and rising competition from both local and foreign pharma companies. The case highlights the challenges facing Lupin and its plans to overcome these challenges.


  Recent trends in the Indian Pharmaceutical Industry
Lupin's journey from a drug manufacturer to a national level pharma company
Growth Strategies of Lupin Limited
Importance of patents (product and process) in the pharma industry
Product patent regime in India


  Page No.
Introduction 2
The Indian Pharmaceutical Industry 3
About Lupin 4
The Success Saga 6
Going Global 8
The Road Ahead 8
Exhibits 10


Lupin Limited, Indian Pharmaceutical Industry, Product patent, Process patents, Active pharmaceutical ingredients, Drug price control, Generics, Anti-tuberculosis Drugs, Pediatrics segment, Over-the-counter drugs

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