Disney's Acquisition of Pixar

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR203 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Mergers | Acquisitions | Strategic Alliances
Case Length : 13 Pages
Period : 1995-2005
Organization : Walt Disney, Pixar
Pub Date : 2006
Teaching Note : Not Available
Countries : US
Industry : Media, Entertainment, and Gaming


In January 2006, the US based media and entertainment company Walt Disney announced that it would acquire its animation partner Pixar for US$ 7.4 billion in stock. The deal was expected to be finalized by mid-2006. Disney and Pixar were already under an agreement to produce six animation movies. However, this partnership later faced problems and Pixar started looking out for other partners in early 2004. The case primarily examines the partnership agreement between Disney and Pixar and puts forth the incidents that led Pixar to look out for other partners. It describes how the new CEO Robert Iger, who succeeded Michael Eisner, went on to re-establish ties with Pixar and Steve Jobs, who held 50.6% equity stake in Pixar. The case highlights the advantages and pitfalls of the deal for Disney and Pixar.


Study and analyze the advantages and drawbacks of the partnership agreement between Disney and Pixar for producing and distributing animation films
Examine the reasons why partnership agreements fail
Understand the rationale behind Disney's acquisition of Pixar


  Page No.
Introduction 1
Background Note 2
The Disney-Pixar Partnership 4
The Acquisition 8
The Rationale 8
The Road Ahead 9
Exhibits 10


Walt Disney, Pixar, Acquisition, Partnership, Animation Content, Content Development, Go.com, Toy Story, The Incredibles, Finding Nemo, Technological Innovation, Digital Content Delivery

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