News Corporation's Digital Dilemma

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR210 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Business Environment
Case Length : 14 Pages
Period : 1999-2006
Organization : News Corporation Limited
Pub Date : 2005
Teaching Note : Not Available
Countries : Australia, US
Industry : Media, Entertainment, and Gaming


The case discusses the hurdles faced by News Corporation in the light of rapid digitization, especially in protecting its traditional media business including newspapers and television.

The case presents various online media initiatives taken up by Rupert Murdoch, founder of News Corporation.

It gives details of the investments made by News Corporation during the dotcom boom in the 1990s and their fate after the dotcom bust. The case also discusses various acquisitions made by News Corp. as a part of its aggressive Internet strategy.


Understand the impact of Internet on traditional media companies
Study and analyze the problems that a traditional media company could face in its digital transformation
Understand how economic downturn can affect a company's investment strategies


  Page No.
Introduction 1
Background Note 2
News Corp's Internet Initiatives 3
Internet Beckons Murdoch Again 5
FIM's Acquisitions 6
Offering Triple Play Services 7
The Road Ahead 8
Exhibits 10


News Corporation, Fox Interactive Media, eVentures, Digital Transformation , Digital Content Delivery, Triple Play Services, Internet Service Provider,, Online Advertising , Broadband, Internet Initiatives of Media Companies

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