Jet Airways' Attempted Acquisition of Air Sahara

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR219 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 19 Pages
Period : 2005-2006
Organization : Jet Airways (India) Ltd and Sahara Airlines Ltd
Pub Date : 2006
Teaching Note : Not Available
Countries : india
Industry : Aviation


The case discusses the attempted acquisition of the third largest airline company in India, Air Sahara by its rival airline company, Jet Airways. It describes why Jet Airways, a leader in the Indian airline company agreed to pay $500 million to acquire Air Sahara. The case further talks about the benefits that Jet Airways expected to have from the acquisition.

It also throws light on the changes brought in by the new low cost carriers in the Indian aviation scene. Finally, the case ends with a discussion on the future prospects of Jet Airways and Air Sahara in the highly competitive airline industry both within and outside India, in light of the failure of the proposed acquisition.


To understand the role of mergers and acquisitions in the growth strategy of airline companies
To analyze the benefits and drawbacks of acquisitions for an airline company
To study the impact of liberalization on the Indian airline industry and the implications of competition from low cost carriers to full service airline companies
To understand the importance of valuing an acquisition correctly, and reasons why some attempted mergers fail to take place


  Page No.
Jet Airways Spreads its Wings 1
The Indian Aviation Industry 2
Jet Acquires Sahara 6
The Challenges 8
Monopoly Concerns 9
Outlook 10
Exhibits 12


Jet Airways (India) Ltd, Sahara Airlines Ltd, Air Sahara, Indian aviation industry, Airline company, Low cost airline, Full service airlines, Private carriers, Acquisition, Indian airlines, Monopoly entity

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