BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance
|
|
ICMR HOME | Case Studies Collection
To download BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance case study
(Case Code: BSTR223) click on the button below, and select the case from the list of available cases:
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
Abstract:
|
In 2004, BPLL, a company which was once a major player in the Indian consumer
durables industry, and SECL, a Japanese consumer electronics company, came
together to form a joint venture in India. The case traces the ups and downs in
the fortunes of the alliance partners before the merger, and looks at the
reasons behind BPLL's gradual decline in the Indian consumer durables market.
It
also analyzes the challenges faced by the joint venture in view of the highly
competitive nature of the industry in which it was to operate. The case ends
with a brief discussion on the future prospects of the joint venture company.
|
|
Issues:
» To analyze the structure of the Indian consumer electronics industry in the
2000s, and the nature of changes in the industry
» To understand the reasons behind the decline of a market leader
» To understand the challenges faced by the joint venture between BPLL and SECL
» To analyze the future prospects of the joint venture in view of the partners'
checkered histories, and the competitive nature of the market
Contents:
Keywords:
Sanyo BPL joint venture, Indian consumer electronics, Successful joint
ventures, Financial mismanagement, Corporate restructuring, Marketing
consumer electronics, BPL Group of companies, Technical collaboration,
Co-branding, BPL debt restructuring
BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance
- Next Page>>
|
|
