Voltas Ltd.: From Turnaround to the 'Big Bang'

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR225 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Diversification | Turnaround
Case Length : 21 Pages
Period : 1996-2006
Organization : Voltas Ltd.
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Consumer Electronics


Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company's restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments.

It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning market.

The case concludes with an account of the growth prospects of the company in its various businesses.


To gain insights into dangers of excessive diversification and lack of focus
To study the turnaround efforts of a diversified company which found itself in trouble
To appreciate the importance of focus and a clear recognition of strengths for a company
To understand the marketing efforts made by the company to gain leadership in a highly competitive market


  Page No.
Introduction 1
Background Note 2
The Restructuring 3
Identifying Avenues For Growth 5
The Electro-Mechanical Business 5
The Unitary Cooling Business 6
The Big Bang Strategy 7
Rise To The Top? 12
Retail Refrigerator Business: A Drain On Resources 13
Outlook 14
Exhibits 15


Indian air-conditioner market, Voltas Ltd, Voltas' turnaround strategy, Voltas electro-mechanical projects, Excessive diversification, Indian unitary cooling market, Voltas Big Bang strategy, Indian consumer durable industry

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