Case Details: |
Price: |
Case Code |
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BSTR228 |
For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesDifferentiation Strategies | Innovation |
Case Length |
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16 Pages |
Period |
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1993-2006 |
Organization |
: |
Samsung |
Pub Date |
: |
2006 |
Teaching Note |
: |
Not Available |
Countries
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Worldwide |
Industry |
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Consumer Electronics |
Abstract:
Samsung Electronics is a Korea-based consumer electronics company. The case
describes Samsung's journey from a company focused on manufacturing to one known
for the excellence of its product design.
It discusses how the company came to
use design as a differentiator and for competitive advantage.
It describes the steps that Samsung took on the people, process, and system
fronts to improve its design capabilities. The case also talks about Samsung's
design philosophy, and ends with a brief discussion on the use of design as a
competitive advantage.
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Issues:
» Gain insights into a company's design delivery process
» Appreciate the importance of design in consumer products
» Understand a company's efforts to gain a competitive advantage using design as
a differentiator
Contents:
Keywords:
Samsung Electronics, Design strategy, Competitive advantage,
Role of design in purchase decisions, Design philosophy, Design in consumer
electronics, Design centers, Design excellence, Samsung Bordeaux
Samsung Electronics: Success by Design
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