Samsung Electronics: Success by Design


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Samsung Electronics: Success by Design case study (Case Code: BSTR228) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business, Management, Operations, Strategies, Case Studies



» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR228 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Differentiation Strategies | Innovation
Case Length : 16 Pages
Period : 1993-2006
Organization : Samsung
Pub Date : 2006
Teaching Note : Not Available
Countries : Worldwide
Industry : Consumer Electronics

Abstract:

Samsung Electronics is a Korea-based consumer electronics company. The case describes Samsung's journey from a company focused on manufacturing to one known for the excellence of its product design.

It discusses how the company came to use design as a differentiator and for competitive advantage.

It describes the steps that Samsung took on the people, process, and system fronts to improve its design capabilities. The case also talks about Samsung's design philosophy, and ends with a brief discussion on the use of design as a competitive advantage.

Issues:

» Gain insights into a company's design delivery process

» Appreciate the importance of design in consumer products

» Understand a company's efforts to gain a competitive advantage using design as a differentiator

Contents:

  Page No.
Introduction 1
Background Note 2
Samsung's Focus on Design Innovation 3
Bringing Cultural Changes 4
Systemic and Process Changes 5
Samsung's Design Successes 6
Criticism 7
Outlook 8
Exhibits 9

Keywords:

Samsung Electronics, Design strategy, Competitive advantage, Role of design in purchase decisions, Design philosophy, Design in consumer electronics, Design centers, Design excellence, Samsung Bordeaux

Samsung Electronics: Success by Design - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.