NBC in Trouble

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR233 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Failure of Strategy | Revival | Competition | Trends
Case Length : 23 Pages
Period : 1990-2006
Organization : NBC
Pub Date : 2005
Teaching Note : Available
Countries : US
Industry : Media and Television Broadcasting


The case describes the problems faced by NBC, one of the leading television networks in the US which dominated the television ratings in the mid-1990s. In early 2000s, due to completion of NBC's hit shows like Friends and ER, the network was in deep trouble.

While NBC was continuously losing its viewers, rivals such as CBS, Fox and ABC had launched blockbuster shows which pushed NBC to the fourth position among the leading US television broadcasters.

The case describes the reasons for the decline in the popularity of NBC and the steps taken by NBC's management to revive the network's fortunes.


Examine the reasons that led to the decline in popularity of NBC television network
Critically analyze the effectiveness of the efforts made by NBC's
management to revive the network
Study and analyze the nature of competition among the television networks in the US
Study the trends in the US television broadcasting industry in the recent years
Analyze the impact of cable television and the Internet on the US television industry


  Page No.
Introduction 1
Background Note 2
GE Acquires NBC 3
Wright's Strategy 4
NBC in the New Millennium 6
Forming NBC Universal 7
NBC Slips in Ratings 8
The Turnaround Efforts 10
What Next? 11
Exhibits 14


NBC Television Network, CBS Television, US Television Broadcasting Industry, Corporate Growth Strategies, Corporate Turnaround Strategies, FOX Broadcasting Company, NBC Television Network, American Broadcasting Company, NBCi, Prime Time Network, Reality Show, Federal Communications Commission, NBC Interactive, Internet advertising, NBC Universal, Prime Time Rankings

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