Saregama India Ltd.: Striking a Digital Chord

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR237 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 21 Pages
Period : 1986-2006
Organization : Saregama India Ltd.
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Media and Entertainment


Saregama India Ltd, part of the RPG group, is a major player in the Indian music industry. The case describes the turnaround efforts undertaken by the company in the recent past.

It discusses the company's efforts to digitize its catalog in an effort to make inroads into the digital music market and gives an outline of the Indian music market and declining trend in physical music sales.

The case ends with a brief discussion on the future prospects of the company.


Gain insights into the Indian music industry
Understand the effect of technology changes on the business of the company
Analyze the turnaround strategy of Saregama India Ltd. and understand the efforts made by a company to align its business to the changed realities of the market


  Page No.
Move Over, iTunes ? 1
Saregama: A Musical Journey 2
The Cassette Revolution 3
RPG Acquires GCIl 3
The Early 2000s 4
The Turnaround 5
Digitally Yours 7
Outlook 9
Exhibits 10


Saregama, HMV, Digital music download, Online music store, Digitization of music, Saregama turnaround, Diversification.

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