Case Details: |
Price: |
| Case Code |
: |
BSTR284 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemes
International Business Strategy |
Restructuring |
Leadership
|
| Case Length |
: |
19 Pages |
| Period |
: |
1991-2008 |
| Pub Date |
: |
2008 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
Tata Group |
| Industry |
: |
Conglomerate |
| Countries
|
: |
India |
Abstract:
|
Ratan Tata is widely recognized as the person responsible for
transforming the Tata Group, a large India-based conglomerate, from an unwieldy
collection of businesses into a relatively more nimble group of companies better
prepared to take advantage of opportunities. The case discusses Ratan Tata's
early days at the Tata Group and his attempts to change the processes, people
and work culture at the Group companies. It explains the steps that he took in
order to inject professionalism in the Group. It briefly examines the two
directions for growth - innovation and globalization - that he chose for the
Group companies.
|
|
The case then describes his vision,
risk-taking ability and high ethical standards. The case ends
with a brief discussion on the Group's future.
Issues:
» Learn about the characteristics of a leader.
» Appreciate the attempts made by a Group head to revive the Group companies
in the face of challenges posed by a dynamic business environment.
» Know more about the initiatives taken by Ratan Tata to professionalize the
Tata Group
» Analyze the future prospects for the Group
Contents:
Keywords:
Ratan Tata, Leadership, Change Agent, Tata Group, Product
development, Attitude toward risk, Globalization, Business transformation,
Turnaround, Business Ethics
Ratan Tata: Leading the Tata Group into the 21st Century
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