Bharti Airtel Ltd.: Going Global
» Business Strategy Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The acquisition of Zain Group's telecom business in fifteen African counties in 2010 gave it a footprint in the African continent. While concerns regarding whether BAL had overpaid for the deal remained, industry observers were keenly observing to see whether the company could replicate its successful telecom model in these developing and emerging markets. Africa posed an intriguing environment with different cultures, political forces and socio-economic environment. After completing the deal, BAL was in the process of giving shape to its strategy for the African markets.
» Understand the issues and challenges in globalization, especially the critical success factors in emerging markets.
Globalization, Low cost model, Strategic innovations, Innovative business models, 'Minutes to Factory Model', 'Subscriber-Led Model',Regulatory hurdles, Geopolitical risks, Market leader, Emerging markets,Competition, Post-merger integration, Indian mobile telecom market, Acquisition, Africa, Zain