Kraft's Takeover of Cadbury
» Business Strategy Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case describes the substantial benefits of the deal to both Kraft and Cadbury. The deal is expected to provide revenue synergies to Kraft over time from investments in distribution, marketing, and product development.
» Understand the issues and challenges in Mergers and Acquisitions, particularly those involving a hostile takeover.
Merger and Acquisitions, Takeover, Hostile takeover, International Business,International Management, Cross-border takeover, Synergies, Post-merger Integration, Distribution, Marketing, Product development, Consumer packaged goods, Cadburys, Kraft