Business Model Innovation at Housing Development Finance Corporation


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Case Details:

Case Code : BSTA048
Case Length : 21 Pages
Period : 1977 - 2004
Organization : Housing Development Finance Corporation (HDFC)
Pub Date : 2004
Teaching Note :Not Available
Countries : India
Industry : Financial Services

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Housing Finance Market in India

Noticing the early success of HDFC, the Indian government started looking for ways to expand the availability of home loans. The National Housing Bank Act was passed by the Indian parliament in 1987. Established by the government as a subsidiary of RBI, the National Housing Bank (NHB) was made responsible for regulating, promoting and refinancing the housing finance sector.

With the creation of the NHB, the government signaled its strong commitment to housing finance and its interest in seeing an expanded reach. It then worked with RBI and directed commercial banks to lend 1.5 per cent of all new deposits to this sector...

Marketing

HDFC was effectively the only player in the formal housing market, in its early years. Competition came from national, state and local co-operative financial institutions, who were, by all accounts inefficient and poorly managed, essentially serving as administrative channels for directed and subsidized lending for low income housing...

Human Resources

People had played a critical role in HDFC's success. Their skills and commitment had proved to be one of HDFC's most important assets. Yet, in its desire to develop human resources, HDFC consciously discouraged 'stars'. As a matter of policy, the company did not recruit fresh MBAs from the top-rated schools-the favorite hunting ground for most financial services companies in India. By doing so, HDFC avoided the baggage that typically came along-ego, jealousies, and an aggressively competitive environment. HDFC hired people from the next-tier institutions who tended to have more subdued personalities and were able to work jointly with others...

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