Crompton Greaves: Debt-laden Loss-making Company to a Successful Global Company


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Case Details:

Case Code : BSTR379
Case Length : 25 Pages
Period : 2000-2010
Pub Date : 2010
Teaching Note : Not Available
Organization : Crompton Greaves Ltd
Industry : Electrical equipment and Engineering
Countries : India; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"A leadership position in India is satisfying. But in this business, you have no option but to become a global player." 1

- Sudhir Mohan Trehan, Managing Director, Crompton Greaves Ltd, in 2010.

"We don't want to be in any business in which we are not one of the top three players… Crompton Greaves was a "clear leader" in three of its four main businesses -- electric fans, electric motors, and HT switchgears -- beating some MNCs such as ABB2, Siemens,3 and Alstom4." 5

- Sudhir Mohan Trehan, Managing Director, Crompton Greaves Ltd, in 2000.

Electrifying Growth

Crompton Greaves Ltd (CGL), a leading player in the electrical equipment and engineering industry, announced a strong performance in early 2010. CGL had grown to become a Rs. 90 billion company. It was growing at a compounded annual growth rate of over 25%. Its net profit had been growing at over 35% annually since 2005. Experts noted that the company had registered a growth six times that of the levels achieved in 2005.

The growth was largely attributed to some prudent business decisions that the company had taken since the dawn of the new millennium. The company had also expanded rapidly into international markets and this had contributed to its growth.

Crompton Greaves: Debt-laden Loss-making Company to a Successful Global Company - Next Page>>


1] "CEO of the Year," Business Standard, February 2010.
2] Headquartered at Zurich, ABB catered to power and automation technology areas globally. In 2008, it earned annual revenues of over US$ 34 billion.
3] Siemens was a Europe-based diversified multinational company with interests in industry, energy, and health care. It had 15 business divisions. It earned annual revenues of over € 77 billion in 2008.
4] Based at Levallois-Perret, Alstom was one of the leading multinational companies in the power generation industry. It also catered to the railways by manufacturing high speed trains. For the year ending March 2009, it earned annual revenues of over € 18 billion with employee strength of 81,500 people.
5] M.Ramesh, "Crompton Greaves Mulls Quitting 5 Jt Ventures," www.hindu.com, December 1, 2000.


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