Crompton Greaves: Debt-laden Loss-making Company to a Successful Global Company

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR379 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Turnaround / Restructuring / Globalization
Case Length : 25 Pages
Period : 2000-2010
Pub Date : 2010
Teaching Note : Not Available
Organization : Crompton Greaves Ltd
Industry : Electrical equipment and Engineering
Countries : India; Global


The case gives a comprehensive account of the loss incurred by Crompton Greaves Ltd. (CGL) in 2000, and the restructuring measure adopted by the company that led to its spectacular turnaround. CGL is one of the leading companies in power equipments and appliances manufacturing based in India. Set up in pre-independent India, the company was able to establish itself as a strong player in the domestic market. When it ran into losses for two consecutive years in 2000 and 2001, many analysts and investors were ready to write it off. But CGL introduced effective restructuring measures which resulted in the company coming back into profits in 2002. CGL then focused on globalization. Going forward, the company aimed to increase its presence in international markets and become one of the top five players in its industry globally.


To understand the issues and challenges in turning around an ailing company.

To understand the issues and challenges in restructuring a company.

To understand the issues and challenges in foraying into global markets from the perspective on an Indian firm and how Crompton Greaves made this transition.

Explore strategies that Crompton Greaves could adopt in the future.


  Page No.
Electrifying Growth 1
Background Note 2
Running into Losses 3
Restructuring at Crompton Greaves 4
Focus - A Restructuring Concept Conceived by CGL 5
Going Global 7
Change in Company's Reflection 10
Looking Ahead 10
Exhibits 12


Turnaround, Restructuring, Core Competence, Globalization, Productivity, Maynard Operations Sequence Technique, Value engineering, Treasury and working capital management, Inventory and debtors' management, Strategic acquisitions, Corporate Communications, Electrical equipment and engineering industry, Crompton Greaves

Electrifying Growth - Next Page>>


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