Crompton Greaves: Debt-laden Loss-making Company to a Successful Global Company

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Case Details:

Case Code : BSTR379
Case Length : 25 Pages
Period : 2000-2010
Pub Date : 2010
Teaching Note : Not Available
Organization : Crompton Greaves Ltd
Industry : Electrical equipment and Engineering
Countries : India; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Going Global

Though the Indian economy was growing rapidly, CGL concentrated on expanding globally. According to the company, the global market presented the company with more avenues for growth than India...

Change in Company's Reflection

In line with its changing face, CGL unveiled a new brand identification for the company with the logo 'CG'. To convey its focus on building relationships and relationship enhancing solutions, it reframed its brandline to read 'Smart solutions. Strong relationships.' Before this change, the company carried the tagline' Every Day Solutions'...

Looking Ahead

Analysts felt that the company had achieved a remarkable turnaround by putting in place various restructuring measures across all areas of operations. This was achieved in a very competitive market which included big players such as ABB, Areva, Siemens, and Alstom...


Exhibit I: Crompton Greaves's Corporate Mission, Vision, and Philosophy
Exhibit II: Companies of Avantha Group
Exhibit III: CGL and its Subsidiaries
Exhibit IV: Annual Revenues of CGL from 1994 to 2009
Exhibit V: Revenue Share of Various Business Divisions of CGL as of March 2000
Exhibit VI: Share Price Movements of CGL on National Stock Exchange (NSE)
Exhibit VII: Annual Earnings Per Share (EPS) of CGL from 1994 to 2003
Exhibit VIII: Annual Net Profit of CGL from 1994 to 2009
Exhibit IX: Annual Borrowings by CGL from 1994 to 2005
Exhibit XI: Annual Balance Sheet of CGL from March 2000 to March 2009
Exhibit XII: Annual Debt/Equity Ratio of CGL from 1994 to 2009
Exhibit XIII: Revenue-share of Power Systems Division of CGL from 2002 to 2009
Exhibit XIV: CGL's Annual Standalone and Consolidated Revenues from 2006 to 2009

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