GE in India

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTA131
Case Length : 12 Pages
Period : 1902-2005
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : Multi sector

To download GE in India case study (Case Code: BSTA131) click on the button below, and select the case from the list of available cases:


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous


The BPO Business

Though GE could legitimately claim having flagged off the BPO industry in India, the foray into BPO had almost been accidental. Bayman recalled : "It never was a GE business. Now the feeling in the company is that if you're not doing this stuff in India, then there's something the matter with you."...

Research & Development

As it expanded its presence in the country, GE realized India was the right place for R&D with the right talent, available at a fraction of the costs in the US. The Technology Center in Bangalore was initially meant to be a facility for the plastics business.

But noting how competent Indians working in R&D in the US were and sensing the broader potential, GE had invested $80 million to scale it up into a multi-disciplinary global R&D centre...

Building Human Resources

GE had been successful in building an excellent management team in India. Many of GE's global people and business initiatives had been faithfully transplanted in the Indian operation to ensure that a one-company philosophy pervaded across the different businesses and companies. About 1,200 people were trained in GE practices and values every year...

The Road Ahead

As 2005 drew to a close, Bayman was looking at new opportunities. For instance, the rapid emergence of low-cost airlines in India was likely to give a boost to the manufacturing of aircraft engines, maintenance services, and leasing (GE owns 1,300 aircraft, more than any commercial carrier, that it leases out to airlines)...


Exhibit 1: Market Opportunity in India
Exhibit 2: 5 Reasons Why Things are Coming Together for GE in India
Exhibit 3: The Third Coming 2005 could be a New Beginning for GE


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Study, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.