GE in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA131 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 12 Pages
Period : 1902-2005
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : India
Industry : Multi sector


General Electric (GE), one of the largest companies in the world, has a presence in businesses ranging from jet engines to TV broadcasting, from plastics to power plants. The company produces aircraft engines, locomotives and other transportation equipment, appliances (kitchen and laundry equipment), lighting, electric distribution and control equipment, generators and turbines, nuclear reactors, medical imaging equipment, and plastics. GE's senior Indian executives are convinced that in a short period of time, India will occupy a central place in the GE global system. CEO Scott Bayman shares this optimism. Already, GE has created a huge back office set up in the country.

GE is also looking at new opportunities in India. For instance, the emergence of low-cost airlines has created opportunities in areas such as the manufacturing of aircraft engines, maintenance services, and leasing or pure financing. The related airport-upgradation-and-construction boom presents opportunities in infrastructure, lighting and security. Similar opportunities exist in the passenger car market. The company's lighting arm believes it can sell headlight components to car or component-makers. Its plastics business also has similar plans. GE's commercial finance arm will finance the supply chain and the retail finance arm, the eventual purchase of a car by a customer. GE also believes India can be a major source of knowledge for the global system.


  Page No.
Introduction 1
Background Note 1
The BPO Business 4
Research & Development 6
Building Human Resources 7
The Road Ahead 7
Exhibits 9


GE, GE's entry to India, Scott Bayman, GE's joint Ventures, BPO business in India, GE's R&D, GE's Human Resources and Immelt

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