Matsushita's Turnaround

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Case Details:

Case Code : BSTA121
Case Length : 18 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : Japan
Industry : -

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Value Creation 21

Matsushita aspired to a new corporate model in the 21st century based on the concept of a lean and agile "Super Manufacturing Company"that provided customers with products and services of value...

Brand Management

In the early 2000s, digital manufacturing technologies and modularized components had lowered entry barriers in the electronics business. Consumer electronics products were becoming commodities that were increasingly difficult to differentiate from those of competitors. Price declines had become common...

The Road Ahead

In 2005, Matsushita continued to collaborate with other companies to create new products. The company announced a deal with Hitachi to produce plasma display panels (PDP). The fast-growing flat-screen television market became a new focus area for Matsushita...


Exhibit 1: Matsushita's New Business Segment Outline
Exhibit 2: Concept of the New Matsushita Group
Exhibit 3: Matsushita's New Product Sales Ratio
Exhibit 4: Matsushita's Target Areas for R&D
Exhibit 5: Matsushita's R&D Expenses
Exhibit 6: Matsushita's Total Assets (in billion)
Exhibit 7: Matsushita's Geographic Sales
Exhibit 8: Matsushita's Balance Sheet by Business Segment
Exhibit 9: Matsushita's Financial Highlights


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